Cupcake Inductions

I watched this Youtube video of a news report about a bakery that is doing a booming induction business. This bakery makes a lemon drop cupcake that has had 19 women past their due dates go into labor. I find that fascinating. The bakery isn’t in Pittsburgh, I think it is in Fayetteville Arkansas, but it is an interesting phenomenon. OBs in the area are recommending the cupcakes to start labor. Most women who are past their due date will try almost anything (especially something as tasty as cupcake) to get their labor started without pitocin.

But does a cupcake have magic induction powers? Is it the lemon zest? Or is it the power of belief that keeps working the more success there is with the cupcakes? Either way, it sounds like a tasty way to start labor.